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Fluid: How Culture, Hidden Opportunities, and Flatter Structures Lead to Profitable Innovation Paperback – March 9, 2018

by Najeeb Khan (Author)
4.7 4.7 out of 5 stars 14 ratings
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In ten years, half of the S&P 500 companies will be extinct. Forget the old rules of competition. There are new hidden competitors that come from nowhere to take over your market. They can be external or within your company. This book explores the past, present, and future of innovation. Discover how the Mongol Dynasty innovated to create one of the largest empires in the world to how to take the best elements of startups today to thrive and win the future. Fluid will help you lead your business through the opportunities and dangers of a dynamic economy.

THIS ACTIONABLE BOOK SHOWS YOU:
- How to create a culture of innovation within your company, whether it has twelve or 1,292 employees (pg 104)
- How to get a profitable return on innovation and know when to kill a project when investing $19.5 million (pg 241)
- How to identify hidden competitors outside and within your company and how to become one (pg 32)
- How a toy company was able to align innovation with strategy to generate $5.2 billion (pg 198)
- How to overcome resistance to change and get buy-in from leaders to create a new business unit in a large enterprise (pg 120)
- How to change when you have no time by leveraging the ecosystem inside and outside your organization to grow (pg 226)
- How a company creates rewards and supports the ideas of the organization by celebrating failures (pg 149)
- How using latest technologies such as artificial intelligence and blockchain to grow your organization securely (pg 246)

“Neither Redbox nor Netflix are even on the radar screen in terms of competition.”
- Jim Keyes, Blockbuster CEO in 2008

“Our guests don’t want the Airbnb feel and scent.”
- Christopher Norton, EVP of global product and operations of Four Seasons in 2014

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Previous page
  1. Print length
    276 pages
  2. Language
    English
  3. Publication date
    March 9, 2018
  4. Dimensions
    8.5 x 0.63 x 8.5 inches
  5. ISBN-10
    1988193028
  6. ISBN-13
    978-1988193021
  7. See all details
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Product details

  • Publisher ‏ : ‎ Najeeb Khan; First Edition (March 9, 2018)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 276 pages
  • ISBN-10 ‏ : ‎ 1988193028
  • ISBN-13 ‏ : ‎ 978-1988193021
  • Item Weight ‏ : ‎ 1.38 pounds
  • Dimensions ‏ : ‎ 8.5 x 0.63 x 8.5 inches
  • Customer Reviews:
    4.7 4.7 out of 5 stars 14 ratings

About the author

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Najeeb Khan

Najeeb Khan

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Najeeb Khan is a Canadian Entrepreneur, and recognized by American Express and Ashoka as one of the 45 “Emerging Innovators,” across Canada, the United States, and Mexico. He was covered on Forbes, Huffington Post & other media outlets as well as a presenter at various business schools.

As the founder of BigCreate, he helps clients innovate in the AI First world and win the future.

Najeeb has started his first business (architectural consulting) at the age of 19. He also worked as a Project Manager at base3 Architect and Telstorm Corporation working with Fortune 500 clients and various levels of government. He has done community development and disaster relief work in South America, started two non-profits and a social enterprise here in Canada.

He is excited by bringing people and organizations together and empowering them with the right technology. As a Ryerson Architecture Alum, he is also a member of the International Association of Innovation Professionals and a fellow of the School for Social Entrepreneurs-Ontario.

You can find him at @itsnajeeb najeebkhan.com

Customer reviews

4.7 out of 5 stars
4.7 out of 5
14 global ratings

Top reviews from the United States

Cliff Lerner
5.0 out of 5 stars Great playbook to create profitable innovation
Reviewed in the United States on March 16, 2018
Verified Purchase
This book takes the theory out of innovation and gives you a direct playbook of how to actually change your company. Make sure to check out chapter 10 as it gives you the right formulas to make sure your projects are profitable.
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Jeremy Gutsche
5.0 out of 5 stars An exciting visual design that enables you to browse quickly or dive deep as you explore new innovation tactics
Reviewed in the United States on April 5, 2018
Verified Purchase
This book is full of tactics with a visual design that lets you quickly browse or dive deep into key topics that will help you better understand the intersection of corporate culture and innovation. Great work, Najeeb!
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Ish Choudhury
5.0 out of 5 stars Visually stunning!
Reviewed in the United States on March 24, 2018
If you are an employee within a large organization, and are hungry to make change, but feel stuck - this book is a must read. Fluid gives you a useful framework to figure out how to influence your supervisors, team mates and corporate culture. Mid career cubicle dwellers need not be jaded - this book will rekindle your passion for transforming good ideas into action within a large organization.

If you are a founder of a startup -this book will give you a wake up call. Is your org chart effective? When was the last time you looked at it and thought about it deeply? The author lays out many ways to set up your team - which one will you choose?

Every chapter ends with a summary of actionable items. You don't have to forget 98% of what you read like other books in the genre. Whenever you are rethinking and optimizing your team within a startup or evaluating your personal contribution in a large corporation - this book will give you the right questions. This is a not a dense textbook to be used as a reference material. The book gives you exactly what you need without wasting your time as a busy professional.

The author brings together concepts from history, psychology, medicine in a visually stunning package. It is a work of art.This book is I hope, the first of many of it's kind. There are lot more books to be written in the format it is presented in.
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Shahriyar & Nayema Nasir
5.0 out of 5 stars To thrive in the new future, you have to become your own toughest competitor
Reviewed in the United States on March 18, 2018
This is a timely book and one that the world needs right now as everything around us is shifting at an accelerating rate. From the way we entertain ourselves to the way we travel, lodge, and buy goods. The future is an exciting time and also dark for the businesses that are incapable of adapting and being their own toughest competitor. Only the rapid innovators will thrive. Fluid gives entrepreneurs and business leaders guidance about how to create an innovation culture and it also has many many cautionary tales of what would happen if they don’t.

The physical copy of the book is an outstanding example of craftsmanship and definitely one that you’ll want to keep on your coffee table. Beautifully designed and with compelling illustrations, Fluid is hope for a brighter future of business.
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Saba Ehtesham
5.0 out of 5 stars How to accept and embrace the inevitable….change!
Reviewed in the United States on April 1, 2018
It is no secret that our world is experiencing unprecedented changes at an accelerated rate. New products, technologies, and job titles have emerged that were unheard of 10 years ago. This book provides guidance for how individuals and companies can adapt to all these changes and disruptions. With illuminating examples and creatively interwoven visuals, it is a must read for any business professional. This is a critical theme in the business world as "it is not the strongest of the species that survives, nor the most intelligent. It is the one that is the most adaptable to change." - Charles Darwin
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Phoebe M
5.0 out of 5 stars Great book for true innovators!
Reviewed in the United States on March 16, 2018
Najeeb is fantastic! This book is really great for entrepreneurs looking to innovate. I love the actionable steps and Najeeb's approach to creating solutions for some of the biggest issues facing us today! Well done!
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Mehrab
5.0 out of 5 stars Great!!
Reviewed in the United States on March 16, 2018
Great read and wonderful view.
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Top reviews from other countries

Shahtaj
5.0 out of 5 stars Don't fall behind, learn how to move towards profitable innovation!
Reviewed in Canada on March 18, 2018
Verified Purchase
Najeeb has done a stellar job in compiling this book. He's a well-written author and an intelligent, curious mind who can pull together examples from various facets of life. I think this book is well suited for those looking to climb the ranks of management or possibly venture off to start their own companies becoming the "dark horses" Najeeb refers to. After reading the first half thus far, I'm convinced readers will open their minds to look out for "what they don't know that they don't know." Four Seasons should've thought of Airbnb, taxi companies should've thought of Uber and famously, Blockbuster should've thought of Netflix. Don't get bit by the innovation bug, give this book a read and learn how you can better prepare for what's to come.
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The Audience
5.0 out of 5 stars Great Primer on Tomorrow’s Business Landscape
Reviewed in Canada on March 18, 2018
Verified Purchase
Very good. I really liked how well researched this book was. Great myriad of sources used to create a vivid portrayal of the FLUID approach to Entrepreneurship, and how that’s David’s best weapon against Goliath sized companies.
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NadiaNM
5.0 out of 5 stars Great 'Nuggets' noted down.
Reviewed in Canada on March 16, 2018
Verified Purchase
It's well put together, and his writing reflects it. One of the best features of the book is itself, very abstract approach.
Great 'Nuggets' noted down thus far.
One person found this helpful
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Rumana Selim
5.0 out of 5 stars Hooked onto the book even though I've only started reading ...
Reviewed in Canada on March 16, 2018
Verified Purchase
Hooked onto the book even though I've only started reading it! Can't wait to finish and share the title with everyone I know!
One person found this helpful
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Geturteez
5.0 out of 5 stars Great read, buy the book.
Reviewed in Canada on March 20, 2018
Verified Purchase
Great read, always looking to understand how our culture is changing with technology moving so fast.
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